67 screens of Presentation
55 pages Students' Guide
Including Students' summary task.
Export Marketing & Merchandising
6 to 8 lectures of 90 minutes each. Individual subjects are supported by training material as per corresponding pages of this Students’ Guide. - A curriculum for delivering all subjects is proposed on page 52.
To introduce newcomers to the position of Marketing & Merchandising (M&M) and to further upgrade the skills of existing staff in accordance with up-to-date expectations of buyers. Supportive service, information about market development, intensive product / market knowledge, quality & punctual deliveries, efficient communication resulting in time and cost saving work procedures are more important today for buyers concentrating on the middle price segment of the retail markets rather than the lowest FOB. This guarantees a long term sustainability of the business at fair wages and income for all involved. Emma Khazanah joined the one year IGTC course “MMQ” (Marketing / Merchandising / Quality) in 2006 without any prior knowledge about the garment industry. She did have a natural talent to draw. Her Graduation Project of 56 pages was solid proof of her extensive knowledge as acquired during her studies of IGTEM material. Extracts of her work are part of this lecture.
The lecturer to distribute the Students’ Guide about 2 weeks prior to starting the delivery of this subject. Encourage trainees to study the material in advance to enable active participation in the lectures.
Position of M&M Employees
A Graduation Project – the perfect M&M Expert
A Fashion Story – Store Checks
Giving inspirations to buyers – sketches, colors & collage
M&M job description, visiting production, sourcing
Fabrics & Emma’s summery
Being part of a team
Communication skills & Emma’s summery
Accessories & Emma’s summery
Sampling & Emma’s summery
Processing an order & style description
Production order & order follow-up incl. size specification
Inspections & Emma’s summery
Delivery logistics & Emma’s summery
General M&M responsibilities & Emma’s summery
Back cover of Emma’s Graduation Project - Conclusions
A lecturer can be provided for in-house training – Screen, projector, computer, pin board, pointer