IGTEM | International Garment Training & Education Material

IGTEM-13: "Know your Products - Jackets"

Lecture's Overview


44 screens of Presentation

28 pages Students' Guide

Including 3 major and 9 minor Students' tasks and tests.

Module Name:

Export Marketing & Merchandising

Recommended Duration:

5 to 6 lectures of 90 minutes each. Do not rush to make sure that students understand each screen. Students to get actively involved in the lecture.

Background of Lecture:

A supplier needs to know about his products for the successful marketing to fully occupy the production capacity and render satisfactory customer service.

Distribution of lecture materials to students:

The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Encourage students to study minimum 10 screens in advance to make it possible to do the minor tasks in advance, ask specific questions and to follow the lecture.

Subjects per Screen:

Screens 1-2:

Casual jackets

Screen 3:

Production – Shipments – Retail Sales

Screens 4-5:

A wide ranging product group - medium price level

Screens 6-7:

You need to know - your garments as part of a collection

Screens 8-9:

Light spring / summer jackets

Screens 10-11:

Light jackets - measurements (Germany)

Screens 12-13:

Fabric data and accessories

Screens 14-15:

Costing and making charge (CM)

Screens 16-17:

The calculations and terms to remember

Screen 18:

Clarify with buyers before starting expensive sampling

Screen 19:

A down filled anorak

Screens 20-21:

Fabrics – to realize

Screens 22-23:

How to measure & measurement tolerances

Screen 24:

A complicated casual jacket

Screens 25-28:

How to measure special parts

Screens 29-30:

A Parka Coat

Screen 31:

Hoods – measurements in general

Screens 32-33:

A complicated jacket – a “3 in 1”

Screen 34:


Screens 35-36:

Handy pocket – general recommendations

Screens 37-38:

Reversible jackets & metal press buttons

Screens 39-40:

Denim jackets & cuff measurements

Screens 41-42:

Folding – cartons – packing

Screens 43-44:

Shipping Air or Sea - your goods in shops & shopping bags

Teaching Facilities:

Sample Room (preferred), samples of accessories as reviewed in this lecture, screen, projector, computer, pin board, pointer, internet connection