44 screens of Presentation
28 pages Students' Guide
Including 3 major and 9 minor Students' tasks and tests.
Export Marketing & Merchandising
5 to 6 lectures of 90 minutes each. Do not rush to make sure that students understand each screen. Students to get actively involved in the lecture.
A supplier needs to know about his products for the successful marketing to fully occupy the production capacity and render satisfactory customer service.
The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Encourage students to study minimum 10 screens in advance to make it possible to do the minor tasks in advance, ask specific questions and to follow the lecture.
Production – Shipments – Retail Sales
A wide ranging product group - medium price level
You need to know - your garments as part of a collection
Light spring / summer jackets
Light jackets - measurements (Germany)
Fabric data and accessories
Costing and making charge (CM)
The calculations and terms to remember
Clarify with buyers before starting expensive sampling
A down filled anorak
Fabrics – to realize
How to measure & measurement tolerances
A complicated casual jacket
How to measure special parts
A Parka Coat
Hoods – measurements in general
A complicated jacket – a “3 in 1”
Handy pocket – general recommendations
Reversible jackets & metal press buttons
Denim jackets & cuff measurements
Folding – cartons – packing
Shipping Air or Sea - your goods in shops & shopping bags
Sample Room (preferred), samples of accessories as reviewed in this lecture, screen, projector, computer, pin board, pointer, internet connection