IGTEM | International Garment Training & Education Material

IGTEM-12: “Know your Products - Jeans/Pants - Blouses - Shirts"

Lecture's Overview


69 screens of Presentation

37 pages Students' Guide

Including 1 major and 7 minor Students' tasks and tests.

Module Name:

Export Marketing & Merchandising

Recommended Duration:

5 to 6 lectures of 90 minutes each. Do not rush to make sure that students understand each screen. Students to get actively involved in the lecture.

Background of Lecture:

A successful supplier needs to know all about the export products as handled by him or her. Samples should preferably be available to practice measuring.

Distribution of lecture materials to students:

The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Students to study minimum 10 screens in advance and to carry out the tasks as mentioned in the Students’ Guide.

Subjects per Screen:

Screens 1-2:

Know your Products (wovens) – Jeans/Pants, Blouses, Shirts

Screens 3-4:

Marketing & Sales of a Collection

Screens 5-6:

The Middle Price Level

Screen 7:

Your Garments in a Buyer’s Collection

Screens 8-9:

Color matching and the danger of white

Screen 10:

Know your products – woven apparel in this lecture

Screens 11-12:

Jeans & Casual Pants

Screens 13-14:

Colors – Finishing – Looks of Denim Jeans

Screen 15:

Sand blasting - a banned procedure

Screens 16-17:

Stitching & Yarn Counts of Sewing Threads

Screen 18:

Fabric Qualities of Jeans & Pants

Screens 19-22:

Corduroy – Checks – Prints – Stripes

Screens 23-26:

Measurements and commercial tolerances

Screens 27-28:

Sensitive measurements

Screens 29-30:

A variety of pockets

Screens 31-32:

Coin & Cargo Pockets

Screen 33:


Screens 34-35:

Folding of Pants - Conclusion

Screens 36-40:

Ladies’ Blouses – main Fabric Qualities

Screens 41-46:

International Blouse Sizes – some measurements – packing – unusual styles

Screens 47-56:

Men’s Dress Shirts – Fabrics – basic measurements – Folding – collar - cuffs

Screens 57-60:

Smart Casual Shirts - checks

Screens 61-67:

Measurements of Blouses and Shirts

Screens 68-69:

There are more details to learn - Conclusion

Teaching Facilities:

Sample Room (preferred), samples of jeans, pants, blouses and shirts as reviewed in this lecture, screen, projector, computer, pointer, internet connection, several measurement tapes (cm).