69 screens of Presentation
37 pages Students' Guide
Including 1 major and 7 minor Students' tasks and tests.
Export Marketing & Merchandising
5 to 6 lectures of 90 minutes each. Do not rush to make sure that students understand each screen. Students to get actively involved in the lecture.
A successful supplier needs to know all about the export products as handled by him or her. Samples should preferably be available to practice measuring.
The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Students to study minimum 10 screens in advance and to carry out the tasks as mentioned in the Students’ Guide.
Know your Products (wovens) – Jeans/Pants, Blouses, Shirts
Marketing & Sales of a Collection
The Middle Price Level
Your Garments in a Buyer’s Collection
Color matching and the danger of white
Know your products – woven apparel in this lecture
Jeans & Casual Pants
Colors – Finishing – Looks of Denim Jeans
Sand blasting - a banned procedure
Stitching & Yarn Counts of Sewing Threads
Fabric Qualities of Jeans & Pants
Corduroy – Checks – Prints – Stripes
Measurements and commercial tolerances
A variety of pockets
Coin & Cargo Pockets
Folding of Pants - Conclusion
Ladies’ Blouses – main Fabric Qualities
International Blouse Sizes – some measurements – packing – unusual styles
Men’s Dress Shirts – Fabrics – basic measurements – Folding – collar - cuffs
Smart Casual Shirts - checks
Measurements of Blouses and Shirts
There are more details to learn - Conclusion
Sample Room (preferred), samples of jeans, pants, blouses and shirts as reviewed in this lecture, screen, projector, computer, pointer, internet connection, several measurement tapes (cm).