43 screens of Presentation
41 pages Students' Guide
15 pages Teacher's Guide
Including 2 major and 3 minor Students' tasks and tests.
Export Marketing & Merchandising
4 to 5 lectures of 90 minutes each plus possible extra time. Do not rush the lecture and remember that most students have not seen a showroom and are mostly new to what you are teaching them.
To make students aware of the great importance of a showroom and to introduce the position of Showroom Manager in the industry.
The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Encourage students to study minimum 10 screens in advance to make it possible to ask specific questions and to follow the lecture. Students to carry out the tasks in the Students’ Guide.
A modern showroom
A retail shop’s good display
A shop-like design & layout – minor task
A spacious retail shop – major task
A functional showroom
A well organized showroom - the WHOW effect – minor task
The person in charge of a showroom - minor task
Computer records of the display
To complete a showroom, a vital facility
What to display
How to display the products
Separate or combined showrooms of fabrics, accessories, garments?
A layout of a showroom
Looking after the showroom
Serving refreshments in the showroom
The importance of a showroom
A showroom (preferred) or classroom - power point projector, screen, computer. Distribute the Students’ Guide to students prior to the first lecture of this subject. Students to study the material in advance to allow active participation in discussions.
Ask fabric, accessory and garment producers to provide you with samples and to update the material at least twice a year. You can offer to sponsors to promote their products in your showroom to make it more interesting for such companies to support you.