IGTEM | International Garment Training & Education Material

IGTEM-9: “Garment & Fabric Showroom Management"

Lecture's Overview


Contents:

43 screens of Presentation

41 pages Students' Guide

15 pages Teacher's Guide

Including 2 major and 3 minor Students' tasks and tests.


Module Name:

Export Marketing & Merchandising


Recommended Duration:

4 to 5 lectures of 90 minutes each plus possible extra time. Do not rush the lecture and remember that most students have not seen a showroom and are mostly new to what you are teaching them.


Background of Lecture:

To make students aware of the great importance of a showroom and to introduce the position of Showroom Manager in the industry.


Distribution of lecture materials to students:

The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Encourage students to study minimum 10 screens in advance to make it possible to ask specific questions and to follow the lecture. Students to carry out the tasks in the Students’ Guide.


Subjects per Screen:

Screens 1-2:

A modern showroom

Screen 3:

A retail shop’s good display

Screens 4-7:

A shop-like design & layout – minor task

Screens 8-9:

A spacious retail shop – major task

Screens 10-11:

Showroom lighting

Screens 12-17:

A functional showroom

Screens 18-19:

A well organized showroom - the WHOW effect – minor task

Screens 20-21:

The person in charge of a showroom - minor task

Screens 22-25:

Computer records of the display

Screens 26-27:

To complete a showroom, a vital facility

Screens 28-31:

What to display

Screens 32-34:

How to display the products

Screen 35:

Separate or combined showrooms of fabrics, accessories, garments?

Screen 36-37:

A layout of a showroom

Screen 38-40:

Looking after the showroom

Screen 41:

Serving refreshments in the showroom

Screens 42-43:

The importance of a showroom


Teaching Facilities:

A showroom (preferred) or classroom - power point projector, screen, computer. Distribute the Students’ Guide to students prior to the first lecture of this subject. Students to study the material in advance to allow active participation in discussions.


Display Material in Showroom:

Ask fabric, accessory and garment producers to provide you with samples and to update the material at least twice a year. You can offer to sponsors to promote their products in your showroom to make it more interesting for such companies to support you.