37 screens of Presentation
35 pages Students' Guide
Including 10 major and minor Students' tasks and tests.
Export Marketing & Merchandising
4 to 5 lectures of 90 minutes each including time for the project review.
Students to understand buyers’ efforts to promote sales and thereby the supplier’s products and responsibility arising therefrom.
Overseas’ buyers’ activities to promote their brand name, consumers’ brand awareness and thereby increase their market share. Merchandisers to be familiar with such programs and their responsibilities therefrom for manufacturers / suppliers / agents / buying offices.
A successful brand depends on quality suppliers.
Buyers pay for market surveys, suppliers benefit from the results.
A buyer’s yearly sales and market share
Market and Brand Analysis
Position of a brand name in the retail business – minor tasks
Action as a result of a survey & supplier’s support – minor task
Success as a result of supplier’s & buyer’s efforts - minor task
The meaning of “NOS” = Never out of Stock
A label’s identity
The shop system
Computer software for the retail trade
Supplier’s efforts to support the promotion of the business
Marketing and benefits arising therefrom for the supplier
Clear-cut product and marketing concepts
Joint efforts – extend your full support to your buyers
A sample room or a standard class- /meeting room, laptop, projector, screen, pointer - promotion materials and samples, preferably provided by a shirt specialist.
Reasonable verbal & written English language skills will make it easier for students to fully under-stand this lecture.