43 screens of Presentation
42 pages Students' Guide
13 pages Attachments German Retailer
Including 1 major and 6 minor Students' tasks and tests.
Export Marketing & Merchandising
5 to 6 lectures of 90 minutes each or more if needed for total understanding. Get students actively involved. Reserve the last lecture for:
Make students aware of the need to know their markets and how to stay informed about market developments and changing consumers’ preferences. Similar retail outlets to those mentioned in Germany operate in all other countries.
Follow market developments and trends
Yearly garment retail sales
Structure of a retail market
Yearly evaluation of a market
Trading conditions constantly change
Average yearly spending on garments (Germany) - minor task
How to counter declining sales, buyers& sellers to cooperate - minor tasks
The best source of information is the market itself
The traditional importer
Target your buyers - the different retail organizations and potential customers in Germany (many of them are international, vertical companies and active internationally, partly worldwide). - 2 minor tasks and 1 major task
English communication and internet research skills are an advantage.
Classroom – screen to project the power point presentation – projector - distribution of the Students’ Guide – computers with internet connections to allow market research by students will be BIG advantage.
The lecturer should preferably have travel experience. Knowing the German market would be an additional advantage.