45 screens of Presentation
31 pages Students' Guide
Including 1 major and 1 minor Students' tasks and tests.
Export Marketing & Merchandising
4 to 5 lectures of 90 minutes each. Lecturers to make sure that all students understand each screen. Encourage students to get actively involved in the lessons.
A successful supplier will need to know his market, his buyers’ position in the retail business, the spending power of the targeted consumers and what they will purchase and wear at the respective times of the year.
The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Encourage students to study minimum 10 screens in advance to make it possible to ask specific questions and follow the lecture.
Know your Markets
We concentrate on Exports, minor task
Your buyers’ re-exports mean for you the supplier
Mentality of Consumers
Start of the School Year
General information about your Markets, major task
Your buyers provide a vital service
A Company Philosophy
A Brand Name
Promotion and Advertising
Response to Advertising
Design and Fashion
Examples of Target Customer Groups
Collections of well known labels
Yearly retail sales – example Germany
Market shares of different retail organizations
Planning of buyers’ finance and stock holding
Suppliers’ product range & target customers
Students to have English verbal & written language & internet research skills.
Sample Room or classroom plus projector, computer, internet connection.