29 screens of Presentation
26 pages Students' Guide
8 pages Teacher's Guide
Including 1 major and 12 minor Students' tasks and tests.
Export Marketing & Merchandising
Ca. 3 - 4 units of 90 minutes each. Do not rush the lecture.
This lecture is based on Till Freyer’s personal visits to PAIHO in Vietnam, a very successful Taiwanese manufacturer of garment accessories. - It shall make students aware of the chance of effective marketing the moment potential customers make their first visit to an office or factory. The cost of such “Promotion & Advertising” is ZERO.
The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Students to read the contents of about 10 screens in advance of each lecture to make it possible to ask specific questions and get actively involved. Check the homework in the Students’ Guide & review it.
Excellent Marketing – PAIHO
“The moment you enter the Lobby”
A Warm Welcome in the Show Room
Introduction of the Company
Introduction of the Product Range (minor tasks)
An Overview of the Production Facilities & Capacity
The Production Floor
Design Proposals for the application of PAIHO accessories (tasks)
Compliments to PAIHO’s Designer Team
“Small Presents make BIG FRIENDS”
“PAIHO - WELL DONE”
Besides minor tasks under reference to specific power point screens, students to work out their own WELCOME PRESENTATION and students to introduce it to the class.
Power point projector, screen, computer, pointer if available. Print / distribute the students’ guide prior to the first lecture, urge students to study the material in advance to allow active participation in discussions.
It would be an advantage for the lecturer to preferably have or had practical experience in the garment business or and especially in international marketing of any product. Our target are export orientated consumer goods’ industries, especially garments.