IGTEM | International Garment Training & Education Material

IGTEM-5: “Excellent Marketing"

Lecture's Overview


29 screens of Presentation

26 pages Students' Guide

8 pages Teacher's Guide

Including 1 major and 12 minor Students' tasks and tests.

Module Name:

Export Marketing & Merchandising

Recommended Duration:

Ca. 3 - 4 units of 90 minutes each. Do not rush the lecture.

Background of Lecture:

This lecture is based on Till Freyer’s personal visits to PAIHO in Vietnam, a very successful Taiwanese manufacturer of garment accessories. - It shall make students aware of the chance of effective marketing the moment potential customers make their first visit to an office or factory. The cost of such “Promotion & Advertising” is ZERO.

Distribution of lecture materials to students:

The lecturer to distribute the Students’ Guide about 10 days prior to starting the teaching of this subject. Students to read the contents of about 10 screens in advance of each lecture to make it possible to ask specific questions and get actively involved. Check the homework in the Students’ Guide & review it.

Subjects per Screen:

Screen 1:

Excellent Marketing – PAIHO

Screen 2:

“The moment you enter the Lobby”

Screens 3-4:

A Warm Welcome in the Show Room

Screens 5-7:

Introduction of the Company

Screens 8-10:

Introduction of the Product Range (minor tasks)

Screens 11-13:

An Overview of the Production Facilities & Capacity

Screen 14:

“Thank You”

Screens 15-16:

The Production Floor

Screens 17-25:

Design Proposals for the application of PAIHO accessories (tasks)

Screens 26-27:

Compliments to PAIHO’s Designer Team

Screen 28:

“Small Presents make BIG FRIENDS”

Screen 29:


Students’ Tasks:

Besides minor tasks under reference to specific power point screens, students to work out their own WELCOME PRESENTATION and students to introduce it to the class.

Teaching Facilities:

Power point projector, screen, computer, pointer if available. Print / distribute the students’ guide prior to the first lecture, urge students to study the material in advance to allow active participation in discussions.


It would be an advantage for the lecturer to preferably have or had practical experience in the garment business or and especially in international marketing of any product. Our target are export orientated consumer goods’ industries, especially garments.