22 screens of Presentation
22 pages Students' Guide
Including 1 major and 1 minor Students' tasks and tests.
2 to 3 lectures of 90 minutes each. Do not rush the lectures and get students actively involved
This lecture and all others are based on the work experience of Till Freyer who arrived in Hong Kong from Germany in 1959 and now lives in Indonesia since 1991. He spent all his life in the export oriented garment industry. This lecture shall show that everyone has the chance to reach the top and even run his or her own business.
It is recommended to distribute the Students’ Guide about 10 days prior to handling this subject. Encourage students to study minimum 10 screens in advance to enable them to actively participate in the lecture.
Everyone has the same chance
We are surrounded by 3 zones
The History of the Garment Industry
Students’ Assignment (to be done prior to the lecture)
Office Etiquette, Telephone & Communication Skills
Professional Education & Practical Work Experience
Example of Excellent Marketing
Know your Markets
Watch your Markets
Closely follow your Buyers’ Marketing
Fabric & Garment Showroom Management
Basic knowledge to achieve success
Know your Products - Accessories
Know your Products - Fabrics
Know your Products – Jeans / Blouses / Shirts
Newsletter & Professional Offers
The Chance of being an Entrepreneur – a small task
The subject shall be delivered at the start of a course about Garment Export Marketing & Merchandising or as a stand-alone presentation.
projector for presentation, screen, computer, pointer if available. Print / distribute the students’ guide prior to the first lecture,
The lecturer to preferably have practical experience in the garment business.